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August 28, 2024 | Courtney Rehfeldt
With Gen Z all in on fitness and wellness, sustainability and functionality are key
What’s next for athleisure? If you answered denim, you’re on the right track.
The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling demand and the leading players competing in the crowded athleisure wear space.
Here are some top takeaways from Technavio’s recent global athleisure report and a hint at what’s in store for the future.
