Q: What started you on this quest to revolutionize activewear?
KG: It wasn’t really a quest to change activewear but more of a drive to help bridge a gap in between active people and the obstacles in life that try to bench them. After years as an entrepreneur and working in the orthopedics, it became apparent that so many people get sidelined by injury and age but their need for staying active remains. As it stands today, people have regular activewear or braces and a range of products that attempt to solve problems. At Tighties, we looked at obstacles and then found the experts to help solve the problems. Built-in resistance training for more bang for your buck during workouts or every day activity. Customizable support systems to help your body reach proper mobility and built to support itself. We work hard to Keep Active People Active.
Q: Who is Tighties made for?
KG: Tighties isn’t an age or a gender, it’s really a mentality. Tighties is for the can’t-stop-won’t stop person who is out there doing their best. We call them Everyday Athletes. This really ranges from your on-the-go people who are trying to do it all: work, fun, friends, kids, life-long learners who are out there crushing the pickleball and feeling the effects on their knees and joints all the way to professional athletes. Tighties is here to say “How can we help”. We offer 3 options based on need and wide array of women’s and men’s sizing.
Q: The activewear market is pretty saturated. Why do you think Tighties is already getting so much media attention and consumer loyalty?
KG: Tighties is different- actually different. Our tagline says it all “see the difference, feel the difference”. Tighties creates activewear based on innovation and function and actually brings something to the table. The Tighties Strapping Systems, work to effectively engage muscles for your body to build over time. The world is not only ready for it, they CRAVE this next level in fitness. We are getting great responses from consumers and a wide range of media outlets. We can’t wait to have everyone join the journey with Tighties.
Q: Other companies are selling activewear with compression designed to enhance performance. What’s the difference with Tighties?
KG: I think it’s important to give distinction to different types of compression and the value they bring. Tighties offers a baseline compression, however, it is a higher grade compression than what most people are used to. That’s when you really start to feel a difference. Endurance, increased blood flow, impact on recovery. With Tighties, that’s only the beginning. Our Strength and Support lines are each integrated with different Strapping Systems that are customizable by turning a BOA Fit Dial. Using this technology, enabled us to give more targeted tension and support to produce specific outputs. Once it’s dialed, it stays in place. No more tugging a compression sleeve back into place, no more inconsistency. Just put them on, dial it in and get to it.
Finally, activewear that works as hard as you do.
Q: As an entrepreneur, what is your ultimate vision for Tighties?
KG: The ultimate vision for Tighties is to keep helping people. We are innovating what is the true start to integrated medical technology into activewear. We are starting by being the first-to-market for muscle conditioning and pain management but the journey is only beginning.
We have an outstanding group of leaders in place with a passion to make a positive impact in the lives of the Everyday Athlete. We are laser focused on developing a pipeline of products that are driven by need and true expertise. Fortunately, we are already seeing positive traction and we are excited work with our customers to build the future.
For our team, if we can help even one person return to the court, push a little longer, or get back to enjoying the outdoors- mission complete. And when that happens is even more important, we have the start to something real, a community.
